Why We Built Booty Call Club (and why we have zero regrets)

Let's start with the most important thing: yes, we wear lipstick to class. No, we're not sorry.

Ani: I wanted to work out the same way I go out

I come from fashion and design. I spent years in Paris and Berlin working in worlds where aesthetics aren't a detail — they're the whole point. So when I decided to get serious about working out, I looked for a place that felt like me. Beautiful, fun, no drama.

Spoiler: it didn't exist.

Regular gyms? Masculine codes, intimidating machines, fluorescent lighting that flatters no one, and a playlist that makes you want to go home. Hard pass.

So I did the only logical thing: I launched Booty Call Club in a nightclub. During the day. With a glitter bar, makeup on the counter, and the firm belief that a glutes class could be just as fun as a night out.

I hate heavy weights — I found the KBox, a Swedish machine that builds just as much muscle without destroying your joints. I hate boring cardio — I created a trampoline class where we do choreography on Beyoncé. And yes, I show up in a retro outfit because function follows form. I'm French. Haussmann over Bauhaus, always.

Fun first. Results after.

Dani: I wanted a place where all women have their place. So we built one.

I love fitness. I've always loved it. What I don't love is how fitness spaces so often feel like they were designed for a very specific type of person — and everyone else is just tolerated.

I'm from Hong Kong, with Canadian, Dutch and Indochinese roots. I'm a mix — and I've always gravitated toward spaces that reflect that. Places where different women, different bodies, different energies can all coexist without anyone feeling like they don't quite belong.

I wanted a place where you can build real strength, feel powerful, feel feminine — and where that looks different for everyone. A place that isn't cold or clinical or quietly intimidating. And ideally, a place where after a great class, someone might suggest champagne. (That someone is usually me.)

Because that's how I see it: I'll say "come, let's do a class" and two hours later "come, let's go out." I don't see the contradiction. Life is long and balance is everything — 80% discipline, 20% fun. And even within the 80%, we make it as enjoyable as possible.

What we built — and why it's more than a gym

Both of us are deeply social people. We hate that gym experience where everyone walks in, puts their headphones on, and leaves without saying a single word to anyone. That coldness — we didn't want any of it.

We wanted a place where women feel at home. A place you actually want to stay after class. So we built more than a workout space. Upstairs there's a living area. After your session you can get your nails done without dragging your entire life with you. There's an infrared sauna. A full events programme — workshops, talks, things we personally love and wanted to share with a community of women who feel the same.

Men are absolutely welcome. But the masculine codes stay at the door.

No judgment. No pressure. Just good classes, a beautiful space, a warm community — and a glitter bar.

Because we think working out can feel like this too.